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Personal Trainer Website Design That Sells You, Not a Gym
Build your client base online and stop relying on gym floor conversations. A high-energy website that showcases your results, ranks on Google, and converts fitness seekers into paying clients.
Clients are buying a person, so the site has to sell one
Personal training is bought from a person, not a business, so the site is doing something unusual: selling you. What converts is a specialism stated plainly — postnatal, strength, rehabilitation, over-fifties — because clients search for their situation rather than for "personal trainer". Where you train, whether sessions run online, and what a first session actually involves are the practical questions that decide the enquiry.
From $299 / month
All-inclusive price
From 5 Pages
15 on Growth, 30+ on Multi-location
No Contract
Cancel anytime
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Google-fast performance
Sound familiar?
These are the most common problems Personal Trainer owners face online.
Potential clients Google personal trainers in your area and you don't appear
You rely on the gym's client flow — which means you have no business without them
No professional website to showcase client transformations and build credibility
Competitors with polished websites attract premium clients willing to pay more
Social media followers don't always translate to paying clients without a proper site
You're spending time on Instagram instead of training clients because leads don't come automatically
Everything included from $299/month
One flat monthly fee for the plan you pick. No setup fee, no surprises.
Domain & Hosting Included
Everything covered in your monthly plan — no setup fee, no hidden fees.
Location Pages
A page per area you serve, so you show up in local searches.
Automated Blog
SEO-optimised articles published for you, month after month.
AI-Powered CRM
A custom CRM in the backend that captures and organises your leads.
Ongoing SEO Optimisation
Connected to our SEO aggregator — we update your site as SEO changes.
No Fixed Contract
Pay month to month. Cancel anytime. Your site, your terms.
A complete website, not just a homepage
Every package includes all 5 essential pages a Personal Trainer business needs to win clients online:
- Homepage (SEO-optimised with CTAs)
- Services Page
- About Us Page
- Gallery / Portfolio Page
- Contact Page with Lead Form
Plus, every month:
- 5-page SEO-first website — domain, hosting and SSL included
- 1 location page for your service area
- Automated blog — 2 SEO-optimised articles published each month
- Custom AI-powered CRM in the backend
- Ongoing SEO optimisation, connected to the JustMarket.Me SEO aggregator
- GEO optimisation for AI answer engines (ChatGPT, Claude, Gemini, Perplexity)
- Google Business Profile set up and connected to your site
- Monthly report — the before-and-after HTML for every fix we shipped
- Unlimited change requests, one in the queue at a time
🔒 Your site stays online as long as you keep your subscription active.
No setup fee. No renewal shocks. From $299/month — or pay yearly and get two months free.
Get your free consultation
Leave your details and we'll reach out by email to book a free video call to discuss your Personal Trainer website.
Personal Trainer website questions
Why should a trainer narrow down to a specialism?
Because that is how clients search. Someone returning to training after an injury, or after having a baby, is looking for a trainer who works with exactly that — not a general one. Naming a specialism loses nobody who would have booked anyway and wins the people who would otherwise have kept looking.
Does a trainer's site need session prices?
A block price or a per-session range, yes. Personal training is an ongoing commitment and prospects will not enquire without some idea of the monthly cost. Withholding it filters out serious enquiries far more than it protects your rates.
Pricing and delivery
How long does it take to build my website?
Your site is live within 10 business days of the kick-off call. If we miss that date, your first month is free.
How long until I see results?
The site is live within 10 business days, and your first monthly report shows every fix that shipped, with the before-and-after HTML — so you can see the work immediately. Rankings are slower and less tidy: they compound over months, and they depend on your market, your competitors and how long your domain has existed. Anyone who gives you a date is guessing. What we commit to is the work, published and verified, every month.
Do I need to provide content?
We write all the copy for you. Just send us your logo, photos (or we use professional stock images), and the basic facts about your business.
Can I update the website myself?
Yes — you get a simple content editor for text, images, prices and opening hours, so you are never waiting on us for a small change. Anything larger, send it to us and it is covered by your plan.
What is included for $299/month?
5-page SEO-first website — domain, hosting and SSL included; 1 location page for your service area; Automated blog — 2 SEO-optimised articles published each month; Custom AI-powered CRM in the backend; Ongoing SEO optimisation, connected to the JustMarket.Me SEO aggregator; GEO optimisation for AI answer engines (ChatGPT, Claude, Gemini, Perplexity); Google Business Profile set up and connected to your site; Monthly report — the before-and-after HTML for every fix we shipped; Unlimited change requests, one in the queue at a time. No hidden fees, and everything not included is listed openly on the pricing page.
What does "unlimited changes" actually mean?
It means there is no monthly quota and no per-change fee. It is bounded by queue depth rather than by quantity: on Starter we work one request at a time and most are turned around within two business days, on Growth two at a time within one business day, on Multi-location three at a time in a priority lane. You can send as many as you like; they are worked in order.
Is there a free scan?
Yes — an instant one. Type your address at justmarket.me/free-seo-analysis and in about a minute you get your score and your three most severe issues, evidence included, free. The complete analysis — every discoverable page, the full fix plan and ready-to-upload files — is $79, because a full diagnosis takes real analysis and giving that away rewarded competitors more than it helped buyers. There is also a free 20-minute consultation, the live self-audit of our own site at justmarket.me/self-audit, and the $490 human audit that is credited back in full if you start a plan within 30 days.
Can I pay yearly?
Yes, and it is two months free on every plan. If you cancel part-way through, we refund the unused months pro rata — the annual price is a discount, not a lock-in.
What if I want to cancel?
Cancel in any month. No notice period, no exit fee. Your domain is registered in your name from day one, and you get a full export of the site and its content within five business days. There is a page on this site that sets out exactly what happens, step by step.
Do you guarantee I will rank first on Google?
No, and neither can anyone else. Google states plainly in its own guidance that no one can guarantee a #1 ranking, and warns that sellers who promise one are a red flag. What we guarantee instead is the price, the scope, the delivery date, what you own, and the exit — and we prove every fix with a re-crawl, so you can see the before-and-after HTML rather than take our word for it.
Where we work
We are a remote studio, so a Personal Trainer anywhere in Flanders or the Netherlands is served the same way — see Vlaanderen for the Belgian offer in euro, or Nederland for the Dutch one. Every price is published on the prijzen page.
Ready to get your Personal Trainer website?
Get your Personal Trainer business found on Google. Plans start at $299/month.
Want to learn more? Read our Personal Trainer marketing guide →
Websites for other industries
We build affordable, SEO-optimised websites for businesses of every kind.