{"study":{"slug":"wie-schrijft-de-beste-software-lijstjes","title":"Wie schrijft de 'beste software'-lijstjes die ranken? 90 zoekopdrachten","url":"https://justmarket.me/onderzoek/wie-schrijft-de-beste-software-lijstjes","headline":"Van de 61 lijstartikelen die in de top drie stonden voor \"best <category> software\" in 30 softwarecategorieën, was 59% gepubliceerd door softwareleveranciers in plaats van door reviewplatforms of de pers — terwijl gespecialiseerde reviewplatforms maar 14.8% van die resultaten in handen hadden en een pagina over één product in amper 5.7% verscheen.","published":"2026-08-10","measuredFrom":"2026-08-10","measuredTo":"2026-08-10"},"method":["90 live searches on 2026-08-10: 30 business-software categories across 6 business functions, 3 query forms each, first three results only.","The category list, the query wording, both classification schemes, the target sample, the publication minimums and six numbered predictions were all committed before the first search ran.","Every result slot is classified on two independent axes — who published it, and what kind of page it is — from the title and the URL alone.","Titles and URLs only: no page was fetched, so nothing is claimed about what any round-up actually contains.","24 of 270 slots were low confidence on publisher and 5 on page type; each is excluded from figures on that axis and reported as a count."],"licence":{"name":"Creative Commons Attribution 4.0 International","short":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","summary":"Use these figures anywhere, including commercially, including modified, as long as JustMarket.Me is credited and the method and limits travel with the numbers."},"citation":"Maulidah, D. Z. (2026). Wie schrijft de 'beste software'-lijstjes die ranken? 90 zoekopdrachten. JustMarket.Me. https://justmarket.me/onderzoek/wie-schrijft-de-beste-software-lijstjes","attribution":"JustMarket.Me — https://justmarket.me/onderzoek/wie-schrijft-de-beste-software-lijstjes","figures":{"measuredOn":"2026-08-10","measuredTo":"2026-08-10","categoriesCount":30,"functionsCount":6,"formsCount":3,"queriesTotal":90,"slotsTotal":270,"distinctHosts":152,"hostConfidentSlots":246,"hostLowSlots":24,"hostLowPct":8.9,"pageConfidentSlots":265,"pageLowSlots":5,"pageLowPct":1.9,"forms":{"F1":{"slots":90,"pageConfident":88,"hostConfident":81,"pageType":{"listicle":{"n":68,"pct":77.3},"category-index":{"n":14,"pct":15.9},"product":{"n":5,"pct":5.7},"other-content":{"n":1,"pct":1.1},"comparison-pair":{"n":0,"pct":0}},"hostType":{"vendor":{"n":43,"pct":53.1},"media":{"n":24,"pct":29.6},"aggregator":{"n":12,"pct":14.8},"institutional":{"n":1,"pct":1.2},"community":{"n":1,"pct":1.2},"marketplace":{"n":0,"pct":0},"other":{"n":0,"pct":0}}},"F2":{"slots":90,"pageConfident":89,"hostConfident":86,"pageType":{"listicle":{"n":27,"pct":30.3},"category-index":{"n":7,"pct":7.9},"product":{"n":31,"pct":34.8},"other-content":{"n":24,"pct":27},"comparison-pair":{"n":0,"pct":0}},"hostType":{"vendor":{"n":58,"pct":67.4},"media":{"n":6,"pct":7},"aggregator":{"n":7,"pct":8.1},"institutional":{"n":14,"pct":16.3},"community":{"n":0,"pct":0},"marketplace":{"n":0,"pct":0},"other":{"n":1,"pct":1.2}}},"F3":{"slots":90,"pageConfident":88,"hostConfident":79,"pageType":{"listicle":{"n":66,"pct":75},"category-index":{"n":7,"pct":8},"product":{"n":14,"pct":15.9},"other-content":{"n":1,"pct":1.1},"comparison-pair":{"n":0,"pct":0}},"hostType":{"vendor":{"n":50,"pct":63.3},"media":{"n":20,"pct":25.3},"aggregator":{"n":7,"pct":8.9},"institutional":{"n":1,"pct":1.3},"community":{"n":0,"pct":0},"marketplace":{"n":0,"pct":0},"other":{"n":1,"pct":1.3}}}},"crossAll":{"n":140,"byHost":{"vendor":{"n":86,"pct":61.4},"media":{"n":50,"pct":35.7},"aggregator":{"n":0,"pct":0},"institutional":{"n":2,"pct":1.4},"community":{"n":0,"pct":0},"marketplace":{"n":0,"pct":0},"other":{"n":2,"pct":1.4}}},"crossF1":{"n":61,"byHost":{"vendor":{"n":36,"pct":59},"media":{"n":24,"pct":39.3},"aggregator":{"n":0,"pct":0},"institutional":{"n":1,"pct":1.6},"community":{"n":0,"pct":0},"marketplace":{"n":0,"pct":0},"other":{"n":0,"pct":0}}},"f1VendorListicle":36,"f1VendorListicleOfListiclesPct":59,"allVendorListicle":86,"allVendorListicleOfListiclesPct":61.4,"queriesNoProduct":53,"queriesNoProductPct":58.9,"f1QueriesNoProduct":25,"f1QueriesTotal":30,"queriesAllListicle":24,"perFunction":[{"fn":"operations-pm","slots":15,"listicle":13,"listiclePct":86.7,"product":0,"productPct":0},{"fn":"sales-crm","slots":15,"listicle":12,"listiclePct":80,"product":1,"productPct":6.7},{"fn":"marketing","slots":15,"listicle":12,"listiclePct":80,"product":0,"productPct":0},{"fn":"hr-people","slots":13,"listicle":10,"listiclePct":76.9,"product":1,"productPct":7.7},{"fn":"finance-admin","slots":15,"listicle":11,"listiclePct":73.3,"product":1,"productPct":6.7},{"fn":"it-support","slots":15,"listicle":10,"listiclePct":66.7,"product":2,"productPct":13.3}],"topHosts":[{"host":"wikipedia.org","n":14,"pct":5.2},{"host":"g2.com","n":13,"pct":4.8},{"host":"forbes.com","n":8,"pct":3},{"host":"gartner.com","n":8,"pct":3},{"host":"sage.com","n":7,"pct":2.6},{"host":"salesforce.com","n":7,"pct":2.6},{"host":"zendesk.com","n":7,"pct":2.6},{"host":"mercury.com","n":5,"pct":1.9},{"host":"emailvendorselection.com","n":4,"pct":1.5},{"host":"getaccept.com","n":4,"pct":1.5}],"predictions":[{"id":"P1","statement":"On F1, listicle is the majority page type - over 60% of confident slots.","observed":77.3,"verdict":"correct"},{"id":"P2","statement":"On F1, product pages are rare - under 10% of confident slots.","observed":5.7,"verdict":"correct"},{"id":"P3","statement":"On F2, product rises to over 30% of confident slots.","observed":34.8,"verdict":"correct"},{"id":"P4","statement":"Aggregator is the single largest host type on F1, at 30-45% of confident slots.","observed":14.8,"verdict":"wrong"},{"id":"P5","statement":"Vendor-hosted round-ups are 10-25% of all F1 listicles.","observed":59,"verdict":"wrong"},{"id":"P6","statement":"F3 shifts host share toward media relative to F1 by at least 5 points.","observed":-4.3,"verdict":"wrong"}],"predictionsCorrect":3,"predictionsTotal":6,"gates":[{"id":"sample","rule":"at least 75 of 90 queries measured","observed":90,"pass":true},{"id":"axisA","rule":"at least 200 slots confident on host type","observed":246,"pass":true},{"id":"axisB","rule":"at least 200 slots confident on page type","observed":265,"pass":true},{"id":"axisAlow","rule":"host-type low confidence at or below 20%","observed":8.9,"pass":true},{"id":"axisBlow","rule":"page-type low confidence at or below 20%","observed":1.9,"pass":true},{"id":"thin","rule":"no more than 15 queries returning fewer than three results","observed":0,"pass":true},{"id":"concentration","rule":"no single host above 40% of all slots","observed":5.2,"pass":true}],"gatesPassed":7,"gatesTotal":7}}