{"study":{"slug":"wie-beantwoordt-wat-kost-x","title":"Wie antwoordt er eigenlijk als u “wat kost X” zoekt? Wij deden 80 zoekopdrachten","url":"https://justmarket.me/onderzoek/wie-beantwoordt-wat-kost-x","headline":"Over 231 geclassificeerde resultaten op de vraag “wat kost X” hielden de bedrijven die de dienst daadwerkelijk verkopen 36.8% van de plekken in de top drie — maar dat loopt uiteen van 67.9% bij zakelijk, marketing en IT tot 16.7% bij evenementen en persoonlijke diensten, en bij 31 van de 80 diensten stond er helemaal geen verkoper in de top drie.","published":"2026-08-10","measuredFrom":"2026-08-10","measuredTo":"2026-08-10"},"method":["One live organic search per service on 2026-08-10, 80 services, top three results only.","Identical query template every time — “how much does X cost”, with no location, year or other modifier.","All 240 result slots classified by hand; the method was committed before the first search ran.","Titles and URLs only — this backend returns no snippets, so price counts refer to the title, not the page.","9 slots that could not be classified confidently are excluded from every figure and reported as a count."],"licence":{"name":"Creative Commons Attribution 4.0 International","short":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","summary":"Use these figures anywhere, including commercially, including modified, as long as JustMarket.Me is credited and the method and limits travel with the numbers."},"citation":"Maulidah, D. Z. (2026). Wie antwoordt er eigenlijk als u “wat kost X” zoekt? Wij deden 80 zoekopdrachten. JustMarket.Me. https://justmarket.me/onderzoek/wie-beantwoordt-wat-kost-x","attribution":"JustMarket.Me — https://justmarket.me/onderzoek/wie-beantwoordt-wat-kost-x","figures":{"measuredOn":"2026-08-10","queriesInFrame":80,"queriesUsable":80,"categoriesCount":8,"slotsPerQuery":3,"slotsTotal":240,"slotsHighConfidence":231,"slotsLowConfidence":9,"lowConfidencePct":3.8,"composition":[{"type":"editorial","slots":89,"pct":38.5},{"type":"provider","slots":85,"pct":36.8},{"type":"marketplace","slots":44,"pct":19},{"type":"institutional","slots":7,"pct":3},{"type":"community","slots":6,"pct":2.6}],"editorialPct":38.5,"providerPct":36.8,"marketplacePct":19,"queriesWithProvider":49,"queriesWithoutProvider":31,"queriesWithoutProviderPct":38.8,"perCategory":[{"category":"business-marketing-it","queries":10,"slots":28,"providerPct":67.9,"editorialPct":14.3,"marketplacePct":14.3,"queriesWithoutProvider":0},{"category":"professional-financial","queries":10,"slots":29,"providerPct":62.1,"editorialPct":24.1,"marketplacePct":10.3,"queriesWithoutProvider":2},{"category":"health","queries":10,"slots":29,"providerPct":37.9,"editorialPct":51.7,"marketplacePct":3.4,"queriesWithoutProvider":2},{"category":"vehicle","queries":10,"slots":28,"providerPct":32.1,"editorialPct":42.9,"marketplacePct":14.3,"queriesWithoutProvider":4},{"category":"legal","queries":10,"slots":28,"providerPct":28.6,"editorialPct":53.6,"marketplacePct":14.3,"queriesWithoutProvider":5},{"category":"pets","queries":10,"slots":29,"providerPct":27.6,"editorialPct":51.7,"marketplacePct":13.8,"queriesWithoutProvider":5},{"category":"home-trades","queries":10,"slots":30,"providerPct":23.3,"editorialPct":46.7,"marketplacePct":30,"queriesWithoutProvider":6},{"category":"events-personal","queries":10,"slots":30,"providerPct":16.7,"editorialPct":23.3,"marketplacePct":50,"queriesWithoutProvider":7}],"providerTopCategory":"business-marketing-it","providerTopPct":67.9,"providerBottomCategory":"events-personal","providerBottomPct":16.7,"providerSpread":51.2,"figureSlots":3,"figurePct":1.3,"figureDomains":2,"figureQueries":2,"figuresByType":[{"type":"editorial","slots":1},{"type":"provider","slots":0},{"type":"marketplace","slots":2},{"type":"institutional","slots":0},{"type":"community","slots":0}],"predictions":[{"id":"P1","claim":"Editorial would be the largest publisher type, holding at least the threshold share of high-confidence slots.","threshold":40,"actual":38.5,"verdict":"failed","gloss":"Editorial was the largest type, but under the bar set for it. Recorded as a miss, because the bar was stated in advance."},{"id":"P2","claim":"Provider results would show a price in the title less often than editorial results do.","threshold":null,"actual":0,"verdict":"untestable","gloss":"Too few titles carried a price anywhere in the sample for this comparison to mean anything."},{"id":"P3","claim":"Fewer than the threshold share of high-confidence slots would show a price in the title.","threshold":15,"actual":1.3,"verdict":"confirmed","gloss":"Confirmed, and by a much wider margin than expected."},{"id":"P4","claim":"Legal and health would show a price in the title less often than home trades.","threshold":null,"actual":3.6,"verdict":"failed","gloss":"Home trades returned no priced title at all, so legal could not come in below it. The prediction was written without considering that the floor might be zero."}],"geoSlots":25,"geoPct":10.8,"yearSlots":66,"yearPct":28.6,"yearCounts":[{"year":"2024","slots":2},{"year":"2025","slots":11},{"year":"2026","slots":53}],"topDomains":[{"domain":"carecredit.com","slots":11,"queries":11,"type":"editorial"},{"domain":"thumbtack.com","slots":7,"queries":7,"type":"marketplace"},{"domain":"homeguide.com","slots":5,"queries":5,"type":"editorial"},{"domain":"angi.com","slots":4,"queries":4,"type":"marketplace"},{"domain":"goodrx.com","slots":4,"queries":4,"type":"editorial"},{"domain":"contractscounsel.com","slots":3,"queries":3,"type":"marketplace"},{"domain":"extraspace.com","slots":3,"queries":1,"type":"editorial"},{"domain":"nerdwallet.com","slots":3,"queries":3,"type":"editorial"}]}}