{"study":{"slug":"profile-or-site-study","title":"When a local business ranks, does it own the page?","url":"https://justmarket.me/research/profile-or-site-study","headline":"Across 90 local service searches in 9 American towns, a business’s own website held 21.3% of top-three organic results in the smallest towns against 38.6% in the largest metros — the opposite of the direction predicted before measuring — while platforms and directories took 67.4% of the small-town results.","published":"2026-08-11","measuredFrom":"2026-08-11","measuredTo":"2026-08-11"},"method":["90 live searches on 2026-08-11: 30 consumer-facing local verticals across 9 sectors, each searched in 9 towns spread over three city-size tiers, first three organic results only.","The vertical list, the town list, the town-to-vertical assignment rule, the query wording, both classification schemes, the publication minimums and six numbered predictions were committed before the first search ran.","Every result slot is classified on two independent axes — how many businesses the page is about, and who controls the domain — from the title and the URL alone.","Titles and URLs only: no page was fetched, and organic results only, so no map pack, no ads and no personalisation are visible.","0 slots were low confidence on subject scope and 3 on domain control; each is excluded from figures on that axis and reported as a count."],"licence":{"name":"Creative Commons Attribution 4.0 International","short":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","summary":"Use these figures anywhere, including commercially, including modified, as long as JustMarket.Me is credited and the method and limits travel with the numbers."},"citation":"Maulidah, D. Z. (2026). When a local business ranks, does it own the page?. JustMarket.Me. https://justmarket.me/research/profile-or-site-study","attribution":"JustMarket.Me — 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