{"study":{"slug":"lokale-zoekresultaten-webdesigner","title":"Wie staat er echt bovenaan voor “webdesigner <plaats>”? We doorzochten 2.285 plaatsen","url":"https://justmarket.me/onderzoek/lokale-zoekresultaten-webdesigner","headline":"In 2.190 plaatsen in 7 landen hielden bedrijven die daadwerkelijk in de plaats zelf gevestigd zijn 9,6% van de top drie gewone zoekresultaten voor de “webdesigner”-zoekopdracht van hun eigen plaats. Pagina's die in één keer veel plaatsen bestrijken hielden 51%, en directories 30,3%.","published":"2026-08-09","measuredFrom":"2026-08-08","measuredTo":"2026-08-09"},"method":["One live organic search per town, 2026-08-08 to 2026-08-09, top three results only.","All 6,570 result slots classified by hand into a fixed set of categories.","Organic results only — the map pack, ads and personalised results are excluded.","95 readings we could not classify confidently are excluded from every figure and reported as a count."],"licence":{"name":"Creative Commons Attribution 4.0 International","short":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","summary":"Use these figures anywhere, including commercially, including modified, as long as JustMarket.Me is credited and the method and limits travel with the numbers."},"citation":"Maulidah, D. Z. (2026). Wie staat er echt bovenaan voor “webdesigner <plaats>”? We doorzochten 2.285 plaatsen. JustMarket.Me. https://justmarket.me/onderzoek/lokale-zoekresultaten-webdesigner","attribution":"JustMarket.Me — https://justmarket.me/onderzoek/lokale-zoekresultaten-webdesigner","figures":{"citiesInEstate":2285,"citiesSearched":2285,"citiesHighConfidence":2190,"citiesLowConfidence":95,"slotsMeasured":6570,"marketsCount":7,"measuredFrom":"2026-08-08","measuredTo":"2026-08-09","composition":[{"type":"multi-city-template","slots":3350,"pct":51},{"type":"directory","slots":1991,"pct":30.3},{"type":"local-agency","slots":628,"pct":9.6},{"type":"social","slots":165,"pct":2.5},{"type":"offtopic","slots":130,"pct":2},{"type":"jobs","slots":126,"pct":1.9},{"type":"editorial","slots":89,"pct":1.4},{"type":"marketplace","slots":54,"pct":0.8},{"type":"national-agency","slots":32,"pct":0.5},{"type":"platform","slots":5,"pct":0.1}],"localSlotPct":9.6,"templateSlotPct":51,"directorySlotPct":30.3,"perMarket":[{"code":"USA","name":"United States","cities":1431,"slots":4293,"open":1224,"contested":201,"closed":6,"openPct":85.5,"localSlotPct":5.1,"citiesWithLocalPct":13.5},{"code":"CA","name":"Canada","cities":192,"slots":576,"open":134,"contested":52,"closed":6,"openPct":69.8,"localSlotPct":13.4,"citiesWithLocalPct":30.2},{"code":"AU","name":"Australia","cities":168,"slots":504,"open":103,"contested":60,"closed":5,"openPct":61.3,"localSlotPct":17.7,"citiesWithLocalPct":38.7},{"code":"GB","name":"Great Britain","cities":90,"slots":270,"open":20,"contested":58,"closed":12,"openPct":22.2,"localSlotPct":41.1,"citiesWithLocalPct":77.8},{"code":"NZ","name":"New Zealand","cities":64,"slots":192,"open":33,"contested":29,"closed":2,"openPct":51.6,"localSlotPct":19.8,"citiesWithLocalPct":45.3},{"code":"NL","name":"Nederland","cities":145,"slots":435,"open":90,"contested":55,"closed":0,"openPct":62.1,"localSlotPct":15.6,"citiesWithLocalPct":37.9},{"code":"VL","name":"Vlaanderen","cities":100,"slots":300,"open":75,"contested":25,"closed":0,"openPct":75,"localSlotPct":8.7,"citiesWithLocalPct":25}],"perTier":[{"tier":"major","cities":291,"openPct":59.1,"localSlotPct":18.1},{"tier":"mid","cities":895,"openPct":74.5,"localSlotPct":10.5},{"tier":"small","cities":1004,"openPct":83.7,"localSlotPct":6.2}],"operators":[{"domain":"ezmarketing.com","towns":230,"markets":{"USA":230}},{"domain":"wris.com","towns":168,"markets":{"USA":168}},{"domain":"theappealdesign.com","towns":156,"markets":{"USA":156}},{"domain":"losthighwaymedia.com","towns":133,"markets":{"USA":133}},{"domain":"websiteforge.com","towns":123,"markets":{"USA":123}},{"domain":"web.limeup.io","towns":121,"markets":{"USA":121}},{"domain":"thriveagency.com","towns":99,"markets":{"CA":23,"GB":10,"USA":66}},{"domain":"jfdesigns.com","towns":64,"markets":{"USA":64}},{"domain":"freshysites.com","towns":47,"markets":{"USA":47}},{"domain":"702pros.com","towns":39,"markets":{"USA":39}}],"operatorDomainsTotal":818,"operatorTemplateSlots":3350,"operatorTop10Towns":1180,"operatorSoloDomains":495,"operatorSoloPct":60.5,"pricedCities":98,"pricedPct":4.5}}