msaindustrial.be

What we found

Your site is performing well overall with a high score of 88, but a critical 'soft 404' configuration error is currently undermining your crawl efficiency and indexing reliability. By returning a success code for non-existent pages, you are effectively inviting search engines to index junk URLs, which dilutes the authority of your legitimate service pages. While your content quality and site speed are excellent, your technical SEO has several high-priority issues that need immediate attention. Specifically, having six titles shared across multiple pages tells search engines these pages are interchangeable, which often results in the search engine demoting all of them in favor of a single version. Furthermore, 200 of your page titles are currently too long, meaning your specific value propositions are being cut off in search results where the user's decision to click is made. You have developed strong regional landing pages for areas like Antwerpen and Zeeland, but they are currently flagged as thin content—falling just under the 250-word threshold—and share identical meta descriptions. This prevents them from ranking effectively for local industrial searches. To improve AI readiness and trust, you must also add an Organization node to your homepage schema to clearly define MSA Industrial as the entity behind the site. Finally, enabling server-side compression is a low-hanging fruit that will significantly improve the experience for mobile visitors who are currently downloading uncompressed HTML. Addressing these indexing and metadata issues will allow your high-quality service content to finally achieve its full visibility potential.

Quick wins, in order:

1. Configure your server to return a 404 status code for non-existent URLs to stop search engines from indexing error pages.
2. Differentiate the metadata for regional landing pages to uniquely target local keywords in Belgium and the Netherlands.
3. Add Organization or LocalBusiness structured data to the homepage to clarify your brand entity for AI search tools.
4. Enable Gzip or Brotli compression on your web server to reduce HTML transfer sizes and improve mobile load times.
5. Shorten over-length page titles to under 60 characters to ensure your full service name is visible in search results.